---
title: "Amazon launches Alexa tablets with Android, undercuts iPad pricing"
description: "New Android lineup starts at $229, includes Google Play access and higher-refresh displays than comparable iPads"
url: https://mactoreality.com/amazon-launches-alexa-tablets-with-android-undercuts-ipad-pricing
published: 2026-10-08T16:43:38Z
updated: 2026-10-08T16:43:38Z
author: "Mac to Reality Newsdesk"
category: Rumours
tags: ["Apps","iPad"]
publisher: Mac to Reality
ai_assisted: true
apple_heat_impact: -1
---

# Amazon launches Alexa tablets with Android, undercuts iPad pricing

*New Android lineup starts at $229, includes Google Play access and higher-refresh displays than comparable iPads*

**Key points**

- Amazon's new Alexa tablets run Android with Google Play Store access, replacing Fire OS.
- The Tablet 11 starts at $329, undercutting the entry-level iPad by $119 while adding a 90Hz display.
- The Tablet 12 Pro starts at $499, $449 less than the 13-inch iPad Air, with a 120Hz display.

[Bloomberg’s Chris Welch and Mark Gurman reported](https://www.bloomberg.com/news/features/2026-10-08/amazon-launches-alexa-tablet-features-ipad-comparison-prices-keyboard) that Amazon today launched a new lineup of Alexa tablets that run Android with access to the Google Play Store. According to [AppleInsider](https://appleinsider.com/articles/26/10/08/ipad-has-competition-from-amazons-new-alexa-tablets?utm_source=rss), the lineup consists of three models: the Alexa Tablet 8, Tablet 11 and Tablet 12 Pro. Pre-orders opened today, with shipping beginning 14 October in the United States, Canada and Mexico, and 19 October in the United Kingdom, Germany, France, Italy and Spain.

The Tablet 8 starts at $229.99 with 64 GB of storage, a 329 g aluminium body, an 8.7-inch display, 4 GB RAM, Wi-Fi 6 and up to 14 hours of video playback. The Tablet 11 begins at $329.99, adding an 11-inch 2.5K 90Hz display, 8 GB RAM, dual speakers with Dolby Atmos and up to 15 hours of video playback, with an optional stylus and keyboard case. The Tablet 12 Pro starts at $499.99 with a 12-inch 2.8K 120Hz display, a 4 nm eight-core processor, Wi-Fi 6E and up to 16 hours of video playback. Nanomatte variants with Corning anti-glare glass start at $549.99.

All models replace Fire OS with Android and full Google Play Store access, so apps such as YouTube, Netflix, Gmail and Google Docs work without workarounds. Alexa+ is built in and free on the tablets, and a dedicated Kindle mode can extend reading battery life to 20 hours. Base configurations of the Tablet 8 and Tablet 11 include sponsored lock-screen advertisements; removing them costs extra.

Amazon is aiming directly at Apple’s iPad range. The Tablet 8 costs $369 less than an iPad mini despite having a slightly larger screen. The Tablet 11 undercuts the entry-level iPad by $119 and offers a 90Hz panel versus the iPad’s 60Hz, though it has half the base storage at 64 GB versus 128 GB. The Tablet 12 Pro is $449 cheaper than the 13-inch iPad Air and offers a 120Hz display, but lacks Apple’s Pencil Pro and Magic Keyboard ecosystem, relying on its own optional accessories.

## Sources

- [Bloomberg: Amazon Launches Alexa+ Tablet: Features, iPad Comparison, Prices, Keyboard](https://www.bloomberg.com/news/features/2026-10-08/amazon-launches-alexa-tablet-features-ipad-comparison-prices-keyboard)
- [AppleInsider: iPad has competition from Amazon's new Alexa tablets](https://appleinsider.com/articles/26/10/08/ipad-has-competition-from-amazons-new-alexa-tablets?utm_source=rss)

*This report was written by the Mac to Reality newsdesk with AI assistance from the sources listed above, under the editorial policy at https://mactoreality.com/editorial-policy.*