---
title: "Apple’s 10-K: $478.8 billion in sales, Greater China up 28 per cent"
description: "Apple's annual filing shows net sales up 15 per cent to $478.8bn and net income of $132.2bn, with Greater China growing 28 per cent."
url: https://mactoreality.com/apple-files-10-k-detailing-past-fiscal-year-to-sec
published: 2026-11-04T00:31:39Z
updated: 2026-11-04T00:31:39Z
author: "Mac to Reality Newsdesk"
category: News
tags: ["Business & leadership","Regulation & legal"]
publisher: Mac to Reality
ai_assisted: true
apple_heat_impact: 0
---

# Apple’s 10-K: $478.8 billion in sales, Greater China up 28 per cent

*Apple's annual filing shows net sales up 15 per cent to $478.8bn and net income of $132.2bn, with Greater China growing 28 per cent.*

**Key points**

- Apple's fiscal 2026 net sales were $478.8 billion, up 15 per cent, with net income of $132.2 billion.
- Greater China sales rose 28 per cent to $82.4 billion; Services reached $123.3 billion.
- R&D spending rose 32 per cent to $45.8 billion; Apple had about 167,000 full-time equivalent employees.

Apple’s annual report on Form 10-K, filed with the US Securities and Exchange Commission, shows net sales of $478.8 billion for the fiscal year that ended on 26 September 2026, up 15 per cent from $416.2 billion a year earlier. Net income rose to $132.2 billion from $112.0 billion, and diluted earnings per share reached $8.98 against $7.46.

Services net sales reached $123.3 billion, up 13 per cent. iPhone net sales rose on stronger sales of Pro models, according to the filing. Mac sales rose 13 per cent to $37.9 billion, while iPad ($27.9 billion) and Wearables, Home and Accessories ($35.6 billion) were flat. Gross margin was $233.6 billion, and operating income came to $158.1 billion.

## Greater China leads regional growth

By region, Greater China grew fastest: net sales climbed 28 per cent to $82.4 billion, after a 4 per cent fall the year before. Rest of Asia Pacific rose 18 per cent to $39.9 billion, Europe – which Apple defines to include India, the Middle East and Africa – rose 15 per cent to $127.6 billion, and Japan grew 8 per cent to $30.9 billion.

Image: Mac to Reality / Apple

Research and development spending jumped 32 per cent to $45.8 billion, equal to 10 per cent of net sales, while selling, general and administrative costs rose 8 per cent to $29.8 billion. Apple reports about 167,000 full-time equivalent employees and 14.53 billion shares outstanding as of 23 October 2026.

### Background

- Fiscal year ended 26 September 2026; filed on Form 10-K with the SEC.
- Net sales: $478.8bn (+15%). Net income: $132.2bn. Diluted EPS: $8.98.
- Services: $123.3bn (+13%). Greater China: $82.4bn (+28%).
- R&D: $45.8bn (+32%). Provision for income taxes: $27.1bn.

## Why it matters

This is the first full-year filing under CEO John Ternus, as covered in our report on his first earnings call. It sets the baseline for a holiday quarter in which Apple has trimmed its margin guidance, and it gives the full picture behind the record R&D spending figure.

## Sources

- [Apple SEC filing: Apple Inc. Form 10-K for the fiscal year ended 26 September 2026](https://www.sec.gov/Archives/edgar/data/320193/000032019326000026/aapl-20260926.htm)

*This report was written by the Mac to Reality newsdesk with AI assistance from the sources listed above, under the editorial policy at https://mactoreality.com/editorial-policy.*