--- title: "New Apple TV 4K UK price, release date and Siri AI: should you upgrade?" description: "Price in the UK, EU and US, the 13 November release date, what Siri AI needs and whether to upgrade." url: https://mactoreality.com/apple-tv-4k-price-release-date-siri-ai published: 2026-11-09T09:06:35Z updated: 2026-11-09T09:06:42.000Z author: "Mac to Reality Newsdesk" category: Guides publisher: Mac to Reality apple_heat_impact: 0 --- # New Apple TV 4K UK price, release date and Siri AI: should you upgrade? *Price in the UK, EU and US, the 13 November release date, what Siri AI needs and whether to upgrade.* **Key points** - The new Apple TV 4K goes on sale on 13 November for £299 in the UK, €349 in Germany, France and Ireland and $299 in the US. - Siri AI launches in English in eight countries and arrives as a beta on Apple TV 4K (2nd generation) and later. - A19 chip, three microphones and four-speaker surround sound with HomePod mini 2 are the main reasons to buy the new box. The new Apple TV 4K goes on sale on Friday 13 November. It costs £299 in the UK, €349 in Germany, France and Ireland and $299 in the US, and there is one model only, with 128GB of storage. It has an A19 chip, three microphones for hands-free Siri and a new Siri Remote. Apple’s headline feature is Siri AI, but it comes with conditions that matter outside the US. Here is what you get, what it costs where you live and whether it is worth upgrading. ## The short answer - **Price:** £299 in the UK, €349 in Germany, France and Ireland, $299 in the US. - **On sale:** Friday 13 November 2026, after pre-orders opened on 13 October. - **Chip:** A19, with up to 50 per cent faster CPU and up to 2x faster GPU than the previous generation. - **Siri AI:** launches in English in eight countries, and arrives as a beta on older Apple TV 4K models. - **Surround sound:** a four-speaker setup with HomePod mini 2 or HomePod (2nd generation). > **Apple TV 4K (4th generation) at a glance** > > - Storage: 128GB, one model > - Connectivity: Wi-Fi 7, Gigabit Ethernet, Bluetooth 6, Thread, HDMI 2.1 > - Microphones: three far-field microphones > - Video: Dolby Vision, HDR10+, HLG, AV1 decoding, up to 4K at 60 fps > - In the box: Apple TV 4K, Siri Remote (4th generation), power lead. HDMI and USB-C cables are not included. ## Price and release date around the world Apple announced the new Apple TV 4K on 13 October. Customers in the US and 30 other countries and regions could pre-order it that day, with availability from 13 November. We covered the launch in our announcement report. These prices come from Apple’s own stores on 9 November. | Country | Price | Available | | --- | --- | --- | | UK | £299 | 13 November | | Germany | €349 | 13 November | | France | €349 | 13 November | | Ireland | €349 | 13 November | | US | $299 | 13 November | | Canada | C$429 | 13 November | | Australia | A$449 | 13 November | UK and EU prices include VAT. US and Canadian prices are before sales tax. Apple’s stores also include three months of Apple TV free for new and qualifying returning subscribers with a new Apple TV 4K; after that it costs £9.99 a month in the UK. Apple’s UK store and German store list the same date. Image: Apple ## What is new - **A19 chip:** Apple says it is up to 50 per cent faster on the CPU and up to 2x faster on the GPU than the previous generation. It also adds a dedicated AV1 decoder for more efficient streaming. - **Far-field microphones:** three microphones let you say “Siri” or “Hey Siri” without picking up the remote, with echo cancellation that isolates your voice while audio plays. - **Siri Remote:** the design is familiar, but it adds Find My with Precision Finding and an option to play a sound. - **Home hub:** it supports Thread, automations, guest mode and HomeKit Secure Video, now with Apple Intelligence camera activity descriptions. - **Screen savers:** you can choose which iCloud photo categories appear, and a new shuffle mode rotates between them. ## Siri AI on Apple TV: what works where Apple says Siri AI is available at launch in English in the US, Australia, Canada, India, New Zealand, Singapore, South Africa and the UK. It gives a full-screen experience with poster art from the Apple TV app, and you can ask follow-up questions while you watch. Apple’s store notes that Siri AI needs the owner of the home in the Home app to have an Apple Intelligence-enabled iPhone or iPad with Siri AI turned on, and that personal-context requests need a paired device. The same footnote says Siri AI will not be initially available in the EU on iOS or iPadOS. Some features are subject to daily usage limits, and Apple says expanded access will be available for a fee in future. Our Siri AI guide lists every supported device and language. You do not need the new box for Siri AI. Apple says it is available as a beta on Apple TV 4K (2nd generation or later), and we reported on the tvOS 27.2 beta. The new hardware adds the microphones that make it hands-free. ## Surround sound with four speakers For the first time, you can build a four-speaker surround setup. It needs four HomePod mini 2 speakers, or four HomePod (2nd generation) speakers, with matching front and rear pairs. The speakers recognise their position in the room and calibrate timing and levels automatically. HomePod mini 2 is £149 in the UK; see our HomePod mini 2 guide for what it does today. If you prefer a screen for your home, HomeView goes on sale on the same day. ## The new Siri Remote on its own Apple sells the new Siri Remote separately, and it works with Apple TV HD and Apple TV 4K. Find My support is available on the second-generation Siri Remote and later. Precision Finding works with the fourth-generation remote paired with iPhone Duo, iPhone Air or iPhone 17 or later, excluding iPhone 17e. Our report has the remote’s prices. ## Should you upgrade? If you have an Apple TV 4K (2nd generation or later), you can already try Siri AI in beta and buy the new remote on its own. The reasons to buy the new box are the hands-free microphones, the A19 chip and four-speaker surround sound. If you are in the EU, remember that Siri AI is not initially coming to iPhone or iPad there, so the main new feature may be limited. If you still have an Apple TV HD, this is the model to buy. ## Frequently asked questions ### How much does the new Apple TV 4K cost in the UK? The new Apple TV 4K costs £299 in the UK, including VAT, for the single 128GB model. It costs €349 in Germany, France and Ireland, $299 in the US before sales tax, C$429 in Canada and A$449 in Australia. Apple includes three months of Apple TV for new subscribers. ### When can I buy the new Apple TV 4K? The new Apple TV 4K is available from Friday 13 November 2026. Apple opened pre-orders on 13 October in the US and 30 other countries and regions. Apple's UK, German, French, Irish, US, Canadian and Australian stores all list 13 November as the availability date. ### Does the new Apple TV 4K have Siri AI? Yes. Siri AI launches in English in the US, UK, Australia, Canada, India, New Zealand, Singapore and South Africa. It needs the home owner to have an Apple Intelligence-enabled iPhone or iPad with Siri AI turned on. Some features are subject to daily usage limits. ### Can my old Apple TV 4K get Siri AI? Yes, as a beta. Apple says Siri AI is available as a beta on Apple TV 4K (2nd generation or later) with tvOS 27.2. The same conditions apply: English in the supported countries and a home owner with an Apple Intelligence-enabled iPhone or iPad. The new model adds hands-free microphones. ### Will Siri AI work on Apple TV in Germany or France? Apple has not said. Its launch list of English-language countries does not include Germany or France, and its store footnote says Siri AI will not be initially available in the EU on iOS or iPadOS. Siri AI on Apple TV needs the home owner to have a compatible iPhone or iPad. ### How do I get surround sound with the new Apple TV 4K? You need four HomePod mini 2 speakers, or four HomePod (2nd generation) speakers, in matching front and rear pairs. Apple TV 4K recognises each speaker's position and calibrates the audio timing and levels automatically. Apple says this is its most immersive home theatre setup yet. ### What is in the box with the new Apple TV 4K? The box contains the Apple TV 4K (4th generation), a Siri Remote (4th generation) and a power lead. Apple's UK store says HDMI and USB-C cables are sold separately, so you may need to buy an HDMI cable for 4K HDR. The Siri Remote charges over USB-C. ## Sources - [Apple Newsroom: Apple unveils the new Apple TV 4K, supercharged by Siri AI](https://www.apple.com/uk/newsroom/2026/10/apple-unveils-the-new-apple-tv-4k/) - [Apple Store UK: Buy Apple TV 4K](https://www.apple.com/uk/shop/buy-tv/apple-tv-4k) - [Apple: Apple TV 4K - Technical Specifications](https://www.apple.com/uk/apple-tv-4k/specs/) - [Apple: Apple TV 4K](https://www.apple.com/uk/apple-tv-4k/)