Apple Music has a new brand identity, and Apple says it was “made by sound”. In a behind-the-scenes film published today on the Apple Music YouTube channel, Apple shows how the new Apple Music logo was brought to life with sound and “captured entirely in camera”.
Apple calls the project “a story of music, collaboration and craft” with the British producer Fred again.. and the sound design studio NEST Acoustics. Rather than drawing the new look on a screen, the team used music to shape the logo physically and filmed the result — “just music, made visible”, in Apple’s words.
Apple has not said exactly when the new identity will appear across the Music app on every platform; we will update this article when it does.