Editorial policy

Sourcing

• Every report is based on published sources — Apple's own announcements first, then reputable outlets — and links every source it relies on.
• Where possible we wait for a story to be confirmed by more than one outlet before writing about it. Apple's own announcements are published straight away.
• Rumours stay rumours: we say who reported what and how solid it is. Unknowns are stated, not filled in.
• When another outlet broke a story, we credit them by name.
• We write in our own words. Facts are free; other people's writing is not.

How we use AI

Our newsdesk is software we built and run. For each story it:

1. groups coverage of the same event from different outlets, so each story is covered once;
2. reads the sources and extracts a fact sheet — what is confirmed, what is reported, what is rumour, and who said it;
3. writes the article only from that fact sheet, in our house style;
4. runs automatic checks before anything goes live: no reused wording from any source, quotes verified against the source text, links only to the actual sources, and a check that we haven't already covered the story.

Anything that fails a check is held back as a draft for a human to review. The editor monitors what the newsdesk publishes and corrects or removes articles where needed. AI-assisted articles are always labelled on the page and in our feeds.

One story, one article

The same news often appears in dozens of places. We match incoming reports to stories we already know about — by link, headline and meaning — and add them as sources instead of writing a second article. Genuinely new developments, like a new beta build or a ruling after a lawsuit was filed, get their own report.

Apple Heat methodology

Every article we publish — newsdesk reports, analysis and opinion — is scored on two axes: lean (−5 to +5, how good or bad the story is for Apple) and excitement (0 to 1, how loud it is in the Apple news cycle). Scores follow a published rubric with anchor examples and come with a one-line reason, shown on each article.

Apple Heat blends the scores of the last seven days, with recent articles weighing more (a 36-hour half-life). No single article can carry more than a quarter of the weight. The result maps to 0–100: Quiet, Warm, Buzzing or Fever, with a Bullish, Bearish or Mixed lean. The editor can review and override any article's score. Apple Heat is an editorial indicator, not investment advice.

Corrections

If we get something wrong, we fix it and add a dated correction note to the article explaining what changed. Small typos are fixed silently. To report an error, email hello@mactoreality.com with the article link.