Apple announced on 29 October that it will reduce the standard App Store commission rate for paid apps and in-app purchases on the Taiwan storefront from 30 per cent to 26 per cent, effective 31 October 2026. The change follows discussions with the Taiwan Fair Trade Commission.
The reduction applies only to the Taiwan storefront on iOS and iPadOS, covering paid app purchases and in-app transactions. Developers do not need to sign updated terms by 31 October to benefit from the lower rate. Apple has revised the Apple Developer Program License Agreement to reflect the new policy; developers can accept the updated terms by signing in to their account.
Why it matters
The Taiwan cut follows a pattern of Apple reducing its commission under regulatory pressure. South Korea earlier ordered Apple and Google to allow external payment links, while the European Union’s Digital Markets Act has forced broader App Store changes. In our view, Apple’s move in Taiwan appears pre-emptive, aimed at heading off formal action by the local competition authority.