Apple announced today the next generation of Apple Intelligence, headlined by a completely reimagined Siri AI that begins rolling out in beta. The new assistant is designed as a conversational partner with onscreen awareness, personal context understanding, and broad world knowledge drawn from the web.
Siri AI can surface information from a user’s messages, emails, and photos, and answer questions about whatever is currently on the screen, such as adding an event from a website directly to the calendar. Users can extend any response into a rich conversation with follow-up questions. The beta starts today in English, with French, Japanese, Korean, Portuguese, and Spanish arriving next month.
A dedicated Siri app lets users revisit past conversations, synced via iCloud across devices. The assistant works with Apple’s own apps as well as third-party services including WhatsApp and Audible, with Microsoft Outlook, Notability, and Tripsy coming soon. Beyond Siri, Apple Intelligence introduces new editing capabilities in Photos, intelligent browsing tools in Safari, and an Image Playground capable of generating photorealistic imagery. Visual Intelligence, previously available on iPhone, now extends to iPad, Mac, and Apple Vision Pro.
Why it matters
Apple’s earlier Siri had struggled to keep pace with competitors in the generative AI era, making this overhaul the most significant upgrade to the assistant since its debut. Our coverage of the iOS 27.2 beta tracked the expansion of Siri AI languages, but the full scope of this launch — including visual intelligence, a dedicated app, and systemwide app actions — is now clear. In our view, the emphasis on onscreen awareness and a persistent app interface suggests Apple aims to make Siri a central utility rather than a peripheral voice command.