The new Apple TV 4K goes on sale on Friday 13 November. It costs £299 in the UK, €349 in Germany, France and Ireland and $299 in the US, and there is one model only, with 128GB of storage. It has an A19 chip, three microphones for hands-free Siri and a new Siri Remote. Apple’s headline feature is Siri AI, but it comes with conditions that matter outside the US. Here is what you get, what it costs where you live and whether it is worth upgrading.
The short answer
- Price: £299 in the UK, €349 in Germany, France and Ireland, $299 in the US.
- On sale: Friday 13 November 2026, after pre-orders opened on 13 October.
- Chip: A19, with up to 50 per cent faster CPU and up to 2x faster GPU than the previous generation.
- Siri AI: launches in English in eight countries, and arrives as a beta on older Apple TV 4K models.
- Surround sound: a four-speaker setup with HomePod mini 2 or HomePod (2nd generation).
Price and release date around the world
Apple announced the new Apple TV 4K on 13 October. Customers in the US and 30 other countries and regions could pre-order it that day, with availability from 13 November. We covered the launch in our announcement report. These prices come from Apple’s own stores on 9 November.
| Country | Price | Available |
|---|---|---|
| UK | £299 | 13 November |
| Germany | €349 | 13 November |
| France | €349 | 13 November |
| Ireland | €349 | 13 November |
| US | $299 | 13 November |
| Canada | C$429 | 13 November |
| Australia | A$449 | 13 November |
UK and EU prices include VAT. US and Canadian prices are before sales tax. Apple’s stores also include three months of Apple TV free for new and qualifying returning subscribers with a new Apple TV 4K; after that it costs £9.99 a month in the UK. Apple’s UK store and German store list the same date.
What is new
- A19 chip: Apple says it is up to 50 per cent faster on the CPU and up to 2x faster on the GPU than the previous generation. It also adds a dedicated AV1 decoder for more efficient streaming.
- Far-field microphones: three microphones let you say “Siri” or “Hey Siri” without picking up the remote, with echo cancellation that isolates your voice while audio plays.
- Siri Remote: the design is familiar, but it adds Find My with Precision Finding and an option to play a sound.
- Home hub: it supports Thread, automations, guest mode and HomeKit Secure Video, now with Apple Intelligence camera activity descriptions.
- Screen savers: you can choose which iCloud photo categories appear, and a new shuffle mode rotates between them.
Siri AI on Apple TV: what works where
Apple says Siri AI is available at launch in English in the US, Australia, Canada, India, New Zealand, Singapore, South Africa and the UK. It gives a full-screen experience with poster art from the Apple TV app, and you can ask follow-up questions while you watch. Apple’s store notes that Siri AI needs the owner of the home in the Home app to have an Apple Intelligence-enabled iPhone or iPad with Siri AI turned on, and that personal-context requests need a paired device. The same footnote says Siri AI will not be initially available in the EU on iOS or iPadOS. Some features are subject to daily usage limits, and Apple says expanded access will be available for a fee in future. Our Siri AI guide lists every supported device and language.
You do not need the new box for Siri AI. Apple says it is available as a beta on Apple TV 4K (2nd generation or later), and we reported on the tvOS 27.2 beta. The new hardware adds the microphones that make it hands-free.
Surround sound with four speakers
For the first time, you can build a four-speaker surround setup. It needs four HomePod mini 2 speakers, or four HomePod (2nd generation) speakers, with matching front and rear pairs. The speakers recognise their position in the room and calibrate timing and levels automatically. HomePod mini 2 is £149 in the UK; see our HomePod mini 2 guide for what it does today. If you prefer a screen for your home, HomeView goes on sale on the same day.
The new Siri Remote on its own
Apple sells the new Siri Remote separately, and it works with Apple TV HD and Apple TV 4K. Find My support is available on the second-generation Siri Remote and later. Precision Finding works with the fourth-generation remote paired with iPhone Duo, iPhone Air or iPhone 17 or later, excluding iPhone 17e. Our report has the remote’s prices.
Should you upgrade?
If you have an Apple TV 4K (2nd generation or later), you can already try Siri AI in beta and buy the new remote on its own. The reasons to buy the new box are the hands-free microphones, the A19 chip and four-speaker surround sound. If you are in the EU, remember that Siri AI is not initially coming to iPhone or iPad there, so the main new feature may be limited. If you still have an Apple TV HD, this is the model to buy.